Photojournalism: Celebrity

In the 20th century, people became obsessed with publicity and people such as Frida Kahlo and Albert Einstein used this to shape their image. 

Film stars such as Lana Turner used photojournalism to present themselves as ‘real people’ to the outside world, while others such as Gloria Swanson attempted to make themselves appear untouchable. 

LANA TURNER AND JOHN GAVIN ON THE SET OF ‘IMITATION OF LIFE’ 1959

ALBERT EINSTEIN, PRINCETON UNIVERSITY 1941

   GLORIA SWANSON, INTERVIEW 1969