Photographs that are generally taken for an advertising agency or design firm. The photographer's aim is not usually to create a piece of art, but rather to influence the sale of a product or service.
During the First World War, photographs were used to advertise and inform people of the benefits of a certain product. It was soon discovered that photographs could help make products more appealing.
In modern times, Advertising photography is very common and appears all around us; at bus stops and on the backs of buses, on billboards, the sides of buildings, in shop windows etc . It can be very expensive but since we are all forced to take notice of adverts in day to day life, it's obviously very effective. This form of photography can often be deemed as controversial for not representing a product or service accurately. For example, fast food chains always advertise their food in an appealing manor but fail to tell consumers exactly what the food contains.
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