media production BTEC

Monday 8 December 2014

Illustration

Illustration photography is just what it sounds like: using photos to illustrate an action, story or item that is presented better with some form of visualisation.

Illustration photography was first used in magazines, newsletters and on TV to show readers and viewers exactly what an advertisement was talking about.

Catalog producers wanted to get the most information they could about their products into the hands of potential customers. The illustrations started as drawings, but popularity soon turned toward photos. Following this market growth, companies either employed full-time photographers or hired independent ones to design and create photo layouts that showed products in their best light.

Photographers can use their photos to illustrate the items at historic sites or museums. Brochures guide visitors to a historic site by giving a photo for each destination, along with a caption that tells visitors what they are looking at. For museums, photographs illustrating the exhibits are often used for self-guided tours.


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