Aerie Real Campaign

#AerieReal

American Eagle's lingerie branch, Aerie, launched a campaign in the Spring of 2014 in which they eliminated the aspect of photoshop in their adverts. Not only is this something rarely done by fashion brands or fashion magazines, but the fact that their target audience is primarily 15-21 year olds makes it revolutionary. This isn't solely going to change the way girls view their bodies, but as a widely loved brand, it will certainly boost their confidence. 

At first, I was thinking that the girls used in this campaign don't need to be airbrushed, they're naturally flawless but then realised, that's the whole point. That's what Aerie are trying to prove. They have a range of body shapes and ethnicities and the message itself is positive and empowering and a huge step in the right direction. 

It's disappointing that this is considered to be a huge breakthrough in advertising. This is exactly what all fashion brands should be trying to do, especially those aimed at younger girls who are under a lot more pressure. It provides women everywhere with realistic aspirations and Aerie uses the hashtag #aeriereal to encourage their audience to embrace their bodies publicly without worrying about what everyone else thinks.